Ancient Vietnamese Secret Hot Sauce Wisdom

In the LA Times: A profile of Sririchia maker/genius David Tran, who has steadfastly refused to sell stock, sell out, or deviate from his high production standards , no matter what. A few worthy quotes to pull:

“Hot sauce must be hot. If you don’t like it hot, use less,” he said. “We don’t make mayonnaise here.”
“My American dream was never to become a billionaire,” Tran said. “We started this because we like fresh, spicy chili sauce.”
“We just do our own thing and try to keep the price low,” Tran said.
“Who knows where the company will go? We just always try to make the best sauce possible,” Tran said.